New Balance celebrates IWD with two new kicks

New Balance celebrates IWD with two new kicks

New Balance drops three 57/40s and a new FuelCell Rebel for the ladies in time for International Women’s Day.

New Balance Celebrates International Women’s Day Through Kicks

In celebration of International Women’s Day, New Balance is dropping two new kicks meant to support the ladies as they #ChooseToChallenge norms in their daily lives. The lineup includes a muted take on the 57/40 and the 2021 iteration of the FuelCell Rebel.

Here’s a closer look at each sneaker.

Model: New Balance 57/40 

Approx. price: S$169

New Balance Celebrates International Women’s Day Through Kicks

‘80s meet ‘90s: New Balance 57/40 merges ‘80s and ‘90s aesthetics with a touch of 2021 proportions. This gives the silhouette chunkier accents around the midsole with an upper that mirrors classic ‘80s sneakers. However, the midsole proportions mirror the wider stance of modern midsoles.

Minimalist spin: Arriving in pastel pink, orange or purple, the suede-clad sneakers offer up a simple tonal look that offers a premium, fashion-forward aesthetic. A completely different look as compared to the bold OG colorways.

Buy here: Newbalance.com | Select New Balance stores

 

Model: New Balance FuelCell Rebel v2

Approx. price: S$179

New Balance Celebrates International Women’s Day Through Kicks

Running faster: The new FuelCell Rebel v2 building on its predecessor, offering responsiveness for daily running and high-intensity workouts. It has New Balance’s high rebound FuelCell midsole paired with grippy Nudurance rubber on the outsole for a balance of grip and high energy return.

Breathable comfort: The uppers are constructed out of engineered mesh with bold branding across the lateral sides with asymmetrical patterns.

Buy here: Newbalance.com | Select New Balance stores

New Balance Celebrates International Women’s Day Through Kicks

Keyana (left) and Yvonne (right)

Supporting the product release is a campaign that shines a spotlight on the importance of self-expression and female empowerment. Through conversations with Yvonne, a mother and national marathon runner, and Keyana, one of Singapore’s youngest up-and-coming artists, New Balance finds out what keeps them motivated.

View the campaign on New Balance’s Tiktok page and Newbalance.com.sg.

All Images: New Balance Singapore 

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