Onitsuka Tiger and Willow Smith feature
CULTURE Published: June 17, 2020 Updated: June 23, 2020  |  WORDS: Eshwaran Subramaniam

Willow Smith is Onitsuka Tiger’s newest ambassador

Willow Smith, a style icon in her own right, is joining Onitsuka Tiger’s roster of ambassadors.

Onitsuka Tiger and Willow Smith will collaborate on a Fall/Winter collection to start.

The Japanese fashion brand, Onitsuka Tiger, has just announced that Willow Smith has joined their team of ambassadors. The partnership will see a fusion of Willow’s more modern and contemporary approach to design with Onitsuka Tiger’s heritage styles.

Their first collection, for Fall/Winter, plays with colorful patchwork and various different materials to create streetwear ready apparel and sneakers.

Onitsuka Tiger and Willow Smith photoshoot

You can learn more about their collaboration and the releases via Onitsuka Tiger’s Instagram, @onitsukatigersg. Also check out Willow’s latest track The Anxiety below.

Did you foresee the partnership between Willow Smith and Onitsuka Tiger? Share your thoughts in the comment section.

All images: Onitsuka Tiger

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