PHANTACI x PUMA R698 "Phanta Original"
Sneakers Published: November 2, 2016 Updated: February 19, 2019  |  WORDS: Hana Kim

PHANTACI x PUMA R698 “Phanta Original”

Jay Chou’s streetwear label, PHANTACI, continues to make headway in the sneaker market with another collab that celebrates its 10th anniversary.

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The PHANTACI x PUMA collab comprises two distinct iterations of the R698 that follow the fashion label’s street aesthetics.

That means textured leather for the uppers of both the white and black versions, reflective star prints on the heels, speckled Trinomic midsoles and hints of cherry pink found throughout the shoes.

Embedded on the translucent outsoles are the words “NEVER GIVE UP”, which is a neat touch not usually found in sneakers.

Retailing at S$190, the PHANTACI x PUMA R698 “Phanta Original” will be exclusively available at PHANTACI’s Orchard Gateway store on November 12th.

Read More: PHANTACi x New Balance 997.5