The Reebok Classic Spring/Summer 2018 “Always Classic” campaign features personalities Mae Tan, Daryl Aiden, Eunice Annabel and Zadon.
The Reebok Classic Spring/Summer 2018 “Always Classic” campaign gives some of today’s most influential creatives a platform to define the meaning of “Always Classic”.
The Reebok “Always Classic” Spring/Summer 2018 campaign puts the spotlight on four distinguished personalities, singer/beatboxer Zadon (@thezadon), photographer Daryl Aiden (@darylaiden), fashion creative Mae (@marxmae), and lifestyle content creator Eunice Annabel (@euniceannabel).
Each of the four personalities have been chosen to front a silhouette that best suits their style and character. The four models featured are: the Workout Plus, the Club C, the Classic Leather, and the Freestyle Hi.
Read on to get acquainted with these classics:
Zadon, the Daring Classic
“I am most daring when I believe in it.”
ZADON is a recording artist, songwriter, and beatboxer from the Grizzle Grind Crew. The musician was awarded first place in the 2010 Illest Cipher as well as in the 2011 Music Beatbox Battle Vol 3. Zadon made waves in 2014 with his track “Too Late”, featuring Charles ENERO and “Love Tonight”, featuring Shorya and Sheeq Luna.
On Zadon: Reebok Workout Plus
“Music and collaborations have always been an inspiration for me. Together with other artistes, I can discover new sounds and new styles.”
REEBOK WORKOUT PLUS is a minimalist’s dream shoe that comes in a low-cut silhouette. The sneaker is adorned with a full leather upper and H-strap panels on its sides.
Daryl Aiden, the Dynamic Classic
“I Feel dynamic when I’m surrounded by colors.”
DARYL AIDEN is a photographer known for his use of prismatic colors, often featuring dreamy landscapes. To date, Daryl has done work for clients ranging from Mandarin Gallery to Luxasia. Additionally, Daryl was one of the three creatives to be nominated for Sony’s “Your Creative Ally” campaign.
Stay classic: Keep up with Daryl Aiden on Instagram.
On Daryl: Reebok Club C
“My work is a reflection of myself – colorful, modern and ever-changing.”
REEBOK CLUB C is a descendent of a tennis shoe first introduced in 1985. Today, the sneaker features a leather upper in a low cut style. Other design characteristics include the Reebok logo and branding on its heel, tongue, and sides.
Mae, the All-Out Classic
“I GO ALL-OUT WHEN I’M IN GOOD DANCING SHOES.”
MAE TAN, who heads up marketing and creative direction at Surrender Store Singapore, is no stranger to the Reebok Classic brand, having starred in its Fall/Winter 2017 campaign. When Mae’s not busy creating content or styling for fashion and lifestyle projects, she leads an enviable life buoyed up by an effortless sense of style, plenty of travel, glamorous parties, and people.
On Mae: Reebok Classic Leather
“I’m not afraid to break free so expect the unconventional.”
REEBOK CLASSIC LEATHER, originally released in 1983, is a stylish sneaker with a streamlined silhouette. It comes fitted with a leather upper, foam midsoles for support, and a gum-colored rubber sole for added traction. Reebok Classic branding can be seen on both sides and on the tongue.
Eunice Annabel, The EXTRAORDINARY classic
“I feel unstoppable when I pursue my dreams.”
EUNICE ANNABEL is a content creator who covers topics relating to lifestyle and beauty. The looker has also dabbled in some acting too; she appeared in the TV series 2025 and a telemovie titled The Circle House. Last year, Eunice Annabel was nominated one of the “Top 4 YouTube Personalities” for Influence Asia 2017.
On Eunice: Reebok Freestyle Hi
“I feel like I can be anything I want to be.”
REEBOK FREESTYLE HI, released in 1982, was reportedly the first sneaker made for and marketed at women. The retro-looking shoes feature a sock-line along with padding in the ankles. The double ankle strap and the shoe’s mid-cut silhouette offer yet more ankle support.
Shop the Reebok Classic Spring/Summer 2018 collection
Like what you see? The styles featured above are priced at S$109 each. Head to The Social Foot (Orchard Central and Suntec City), Reebok Novena, and Reebok Great World City.