Reebok celebrates 25 years of its Pump technology with these OG reissues

Reebok celebrates 25 years of its Pump technology with these OG reissues

The Reebok Instapump Fury OG returns in two original colorways on April 5.

Reebok Instapump Fury OG

A revival of sorts, the re-releases commemorate the 25th anniversary of Reebok’s iconic Pump technology.

These days, there’s a grey area when classifying sneakers as classic or iconic. But with the Reebok Instapump Fury OGs, there’s no doubt that it’s both. Introduced in 1994, the sneaker was a unique innovation marrying function and ultra-futuristic design effortlessly.

Instapump Fury OG hyper green

Reebok Instapump Fury OG hyper green

Reebok Instapump Fury OG Blue

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Reebok Instapump Fury OG Blue

It certainly helped that there was no other sneaker like it at the time. Imagine a laceless sneaker back in 1994 that tightens with air with just a few pushes of a button. 25 years on, the Instapump Fury OG doesn’t look dated or from a bygone era. In fact, the “out there” design keeps it looking ultra-futuristic. The best part? It’s coming back this April in the iconic hyper green and blue colorways.

The raffle for both colorways is now open for entry on END Launches until April 5, 4pm (Singapore time). Each sneaker will retail at S$215.

Which Reebok Instapump Fury OG colorway would you cop? Let us know in the comments below.

Read more: Jeff Staple previews the Atmos x Nike Air Max collaboration sneakers

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