New Balance’s endorsement of newly-elected president Donald Trump has led some sneaker collectors to thrash their stash of kicks from the “Made in USA” brand.
New Balance: "The Obama admin turned a deaf ear to us & frankly w/ Pres-Elect Trump we feel things are going to move in the right direction"
— Sara Germano (@germanotes) November 9, 2016
The above tweet from Wall Street Journal reporter Sara Germano, signaling New Balance’s solidarity with the new POTUS, did not sit well with some sneakerheads.
Those who picked up on the news offered their response by tossing their New Balance sneakers into the bin or out the window:
— Beth Lehem (@elizabethlehem) November 10, 2016
— Jon Targaryen (@tbrooks__) November 10, 2016
— gay boots (@omaha_trash) November 10, 2016
Much like how the presidential votes were split down the middle, the act of dumping sneakers didn’t sit well with others:
— M_Guil (@EmGee63) November 10, 2016
I need to add some #NewBalance to my rotation and do some reviews. I'll rock any shoe that makes this many people "internet mad".
— Rev J (@wtfrevj) November 10, 2016
— ..awkWard.. (@Old_Man_Willis) November 10, 2016
New Balance’s stance could be attributed to the fact that it’s one of the few footwear companies that still manufacture shoes within the United States. This comes into conflict with Barack Obama’s Trans-Pacific Partnership (TPP), an initative that sees this process outsourced to factories in Asia.
Should the TPP be enforced, the livelihoods of factory workers in the States will be affected, and New Balance, which prides itself on “Made in USA” quality, might find difficulty supporting its employees. With Donald Trump opposing the TPP, it seems only natural that the brand would stand on his side.
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