Straat Picks: 5 Sneaker Brands to Look Out for in 2013

3) Reebok


Burn Rubber x Reebok 30th Anniversary Classic Leather

Reebok was founded in United Kingdom back in the 1890s with the objective of creating shoes that help athletes run faster. The brand was originally named J.W Foster and Sons. In 1958, the founder’s grandsons renamed the company to Reebok – a derivation from “rhebok” a type of African gazelle. For its 25th anniversary last year, Reebok Classics released a collaboration pack series with 15 sneaker retail partners from around the world, under the creative direction of Swizz Beats. With the Reebok Classic’s 30th anniversary fast approaching, you can expect more collaborations and releases from the Reebok Classics vault in 2013.

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