The Caribbean island nation, famed for its sun, sea, reggae and beautiful ladies, plays host to the Stussy Spring 2016 campaign.
Having explored Tokyo, London and Los Angeles previously, the fourth installment in the ongoing collaboration between Stussy and photographer Tyrone Lebon shows off Stussy’s Spring 2016 collection in Jamaica, a country that has a longstanding connection with the streetwear brand.
Traveling to Port Antonio and Kingston – places immersed in rasta, reggae and dancehall culture – Lebon captures an island nostalgia that has inspired Stussy since day one. Styled by Tom Guinness, the campaign is without a doubt Jamaica’s unique take on the streetwear of today.
The Stussy Spring 2016 collection will be available online at Stussy.com and at Stussy Singapore from February 19th.