Under Armour Unveils New Sneaker Customization Platform

Under Armour Unveils New Sneaker Customization Platform

Under Armour (finally) enters the sneaker customization game.

‘UA ICON’ is a new sneaker customization platform that allows customers to personalize their Under Armour shoes.

Only three models of shoes are currently available for customization – the Curry 1, Clutchfit Force 3.0, and Highlight.

Some cool customization options include adding your own personal image to the shoe’s design, as well as selecting editable patterns and limited edition prints.


According to the brand, there is no limit to the number of pairs of shoes each customer can customize.

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US customers will receive customized kicks around mid-July if an order is placed today. Unfortunately, as the service is currently in beta mode, it is not yet available to customers elsewhere in the world.

The Curry 1 and and Highlight are priced at US$160 (approx. $221), while the ClutchFit Force 3.0 goes for US$250 (approx. $345).

Visit UA ICON to find out more about the sneaker customization platform.

Read more: Stephen Curry Debuts the New Under Armour Curry 4

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