Dwayne Johnson is the New Face of Under Armour

An advocate of chasing greatness through relentless physical work, Dwayne Johnson latest feat is becoming the poster boy for sportswear label Under Armour.

No man in Hollywood places emphasis on physical training quite like action superstar Dwayne Johnson, who uses his ripped muscles and imposing physique to beat the bad guys on screen. In recognition of his dedication to the iron, Under Armour has made the former professional wrestler its latest ambassador.

This move is no surprise at all, as posts from Johnson’s Instagram account show that he’s almost always in Under Armour gear when working out at the gym.

Part of the long-term partnership includes creating a new range of active lifestyle products and the development of original content for Under Armour’s Connected Fitness platforms, such as its HealthBox and Record apps.

There will also be capsule collections that are inspired by films that Johnson is working on, such as rashguards for the actor’s role in the upcoming Baywatch remake. Johnson, a longtime advocate of giving back to the community, will also be driving awareness for Under Armour’s philanthropic initiatives.

While waiting for Johnson’s “DJ Inspired Series” of new products to drop, feast your eyes on these images from the accompanying ad campaign and be sure to hit the gym starting from today.