Each year in June, sneaker brands unveil their colorful drops in commemoration of Pride Month. This year, we’re looking at releases from New Balance, Converse, Adidas and Puma. These brands have also gone a step further to also pledge donations or support organizations that work with the LGBTQ+ community.
Here’s a rundown on all the 2021 Pride sneaker drops:
In collaboration with Hong Kong visual artist, Zoie Lim, New Balance has unveiled an apparel and sneaker collection that bear original graphics made by the designer that’s inspired by the vibrance and playfulness of the LGBTQ+ community. The genderless collection echoes their message that all are welcome.
Through this collection, New Balance has committed US$100,000 over the next two years to GLSEN, an organization that pushes for changes within the American school system that would create a safer space for LGBTQ+ youths and students.
The collection drops on June 3 on newbalance.com.sg.
Your guide to the 57/40: New Balance 57/40: Asian sizing tips and styling notes
Adidas has launched an expansive collection themed “Love Unites” to commemorate Pride 2021. The Pride collection which offers over 30 pieces has everything from colorful pastel tracksuits to exuberant slip-on sneakers. Every item has been intentionally designed to reflect a DIY vibe. Adidas continues to support Athlete Ally, an organization that advocates for LGBTQ inclusion in sports. The collection is now available on adidas.com.sg.
Everything you need to know about the Adidas Forum: Adidas Forum: Asian sizing tips and styling notes
Converse’s Pride 2021 collection draws inspiration from queer people and their individual journeys to living their truth. The graphics-heavy apparel and sneakers feature imagery of jagged mountain ranges and free-flowing summits to express the daily struggles and joys queer people face.
Part proceeds from this year’s sales will go towards the It Gets Better Project. Additional grants are given to Ali Forney Centre, BAGLY and Out MetroWest.
The collection is now available at Lazada.
More on the new construction on the Chuck 70: A classic reborn: A detailed look at the iconic Converse Chuck 70
In collaboration with Cara Delevingne, Puma is dropping a capsule collection to commemorate Pride Month. Delevingne said, “For my second Pride collaboration with Puma, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced.”
20% of all proceeds from the collection, with a maximum donation of US$500,000, will go to the Cara Delevingne Foundation, a project of the Give Back Fund and will be used to support LGBTQ+ charities all across the globe.
Stay tuned for the collection drop dates.
The 2021 Be True collection conveys Nike’s belief that sport can be the best place to practice inclusivity. Their new collection comes with interchangeable patches that represent nine LGBTQIA+ flags, enabling wearers to express their personal stories through their sneakers. These patches can be applied to the collection’s Blazer ’77 Low, Air Max Pre Day, All Utility Slide and Infinity React Run 2.
For this collection, Nike highlights Human Rights Campaign (HRC), one of the many non-profits they partner with. HRC has been serving the LGBTQIA+ community over the last four decades with a keen focus on engaging emerging teenage voices.
The Nike Be True collection drops on June 15 at Nike SNKRS.