1) 2004 Ozwald Boateng x Givenchy animation
The stunning animation commemorates Ozwald Boateng’s succession as the Creative Director of Givenchy Menswear in 2004. The video was played at several runway shows on large screens.
2) Lea T for Givenchy Autumn/Winter 2010
Lea T often credited as the first openly transgender model made headlines after fronting Givenchy’s Autumn/Winter 2010 campaign. The high profile campaign cast trans visibility issues in the public eye – and the rest is history.
3) Erykah Badu for Givenchy Spring/Summer 2014
Riccardo Tisci, Givenchy’s previous creative director appointed musician Erykah Badu to front the brand’s Spring/Summer 2014 campaign. The campaign made headlines for being the first Givenchy campaign to feature strong women of color including models Maria Borges, Riley and Asia Chow.
4) To Audrey with Love
To Audrey with Love is not a campaign but a book dedicated to the late Audrey Hepburn. According to Vogue, the book captures the many years of friendship between the actress and late, great Hubert de Givenchy. The book features 150 fashion sketches by Givenchy himself. Most of the outfits designed were worn by Hepburn throughout her acting career; some of which were featured in movies such as Breakfast at Tiffany’s and Funny Face.
5) “Transformation Seduction”
Givenchy combines genders (and cats) in the brand’s “Transformation Seduction” ad campaign released earlier in July 2017. The campaign was created by Clare Waight, Givenchy’s first female creative director, known for breaking barriers after showcasing the house’s menswear and women’s collection on the same runway. A simple but startling change for luxury fashion.
Featured image: NPR