BBC HU NMD
HEART / MIND
October 2018 pic.twitter.com/swNkX23E5g
— Yeezy Mafia (@theyeezymafia) January 29, 2018
All behold, the latest leak of the Adidas Hu Race NMD x BBC, courtesy of Yeezy Mafia. The silhouette represents the second collaboration footwear between Pharrell Williams’ Billionaire Boys Club and his sneaker partnership with Adidas.
The sneaker features color-blocking stripes of red, yellow and navy lining the predominantly white upper. Along with a navy lace cage, the sneaker’s rear pops even from the back with a dashing red color for its heel counter.
Pharrell’s coveted NMDs are known for the message it portrays on the shoe’s upper and it’s no different for this release. The sneaker will feature the words “Heart” on the right foot and “Mind” on the left foot, a subtle placement of the Billionaire Boys Club’s mantra,“wealth is of the heart and mind, not the pocket.”
This pair is rumored to drop in October 2018 and will look to upstage the first Adidas Hu Race NMD x BBC “Cotton Candy” released last year (one we fortunately got to see up-close thanks to Singapore’s Hu God)
Let us know if you think this beats the “Cotton Candy” colorway in the comments below.