Adidas Originals teams up with Boiler Room to bring beats to the middle of the Al Qudra Desert.
The collaboration, titled Dubai Originals, is a music video featuring L.A based Nosaj Thing and friends jamming out under the Dubai sun. The MV is a follow-up to a live-stream show Adidas Originals and Boiler Room worked on in January this year.
Picturesque shots of Dubai’s Al Qudra desert complement the mellow beats, giving the entire video a meditative vibe. The MV also included shots of the trio, presumably taken by a drone.
Adidas’ Dubai Originals series was first launched to help introduce the recent Adidas EQT collection, featuring the shoe in an updated turbo red colorway. The campaign also promotes notable musicians from Dubai’s flourishing underground music scene.
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