Utilizing its groundbreaking technologies, adidas has created shoes that it hopes will put a stop to pollution and save the environment.
Following its prototype of the world’s first shoe upper made entirely from recycled ocean plastic waste, adidas has taken its eco-friendly efforts up a notch by harnessing the power of its Futurecraft 3D technology to createa 3D-printed midsole from recycled polyester and gill net content.
This innovation is a continuation of its partnership with Parley for the Oceans, an organization that hopes to end plastic pollution in the seas. adidas unveiled the concept shoe to demonstrate how the industry can re-think design and contribute to put a stop to ocean plastic pollution.
While there’s been no word yet on when these environmentally-friendly shoes will be made available to consumers, adidas has definitely stepped up its efforts to be more green.
The company no longer provides drinking water in plastic bottles at meetings at its headquarters, and intends to phase out the use of plastic microbeads in its body care products and plastic bags in its retail stores, by end 2015 and the first quarter of 2016 respectively.