BBC Ice Cream x Reebok background 2
FOOTWEAR Published: February 20, 2020 Updated: March 11, 2020  |  WORDS: Staff

Billionaire Boys Club Ice Cream drops a neck-breaking new Reebok Answer V

The new BBC Ice Cream x Reebok Answer V follows the formula of the previous Complex Con release.

BBC Ice Cream x Reebok full image

Update: March 11, 7:45pm (Singapore time) 
You can cop the entire BBC Ice Cream x Reebok collection, including the BB4000 and BB4600, at Reebok Orchard and Royal Sporting House at Ion Orchard.

Pharrell Williams gives the BBC Ice Cream X Reebok Answer V an eye-catching color blocking with a mix of luxurious materials.

Pharrell Williams’ Billionaire Boys Club is following in the footsteps of its massively successful Complex Con release and dropping a new Reebok Answer V. As with its Complex Con drop, the new BBC Ice Cream x Reebok uses a lavish combination of leather and suede on the uppers in an eccentric colorway.

BBC Ice Cream x Reebok heel cap

The Reebok Answer V was Allen Iverson’s signature sneaker from 2001-2002. The low top sneaker was built to support Iverson’s fast-paced playing style while providing maximum cushioning with a DMX midsole.

The sneaker originally came with full leather uppers, but BBC replaces most of it with blue suede. The front mudguards and heel caps come in purple leather, which perfectly contrasts the yellow leather used in the midfoot straps and mesh heel counters.

BBC Ice Cream x Reebok outsole

The midsoles are more muted, coming in a lavender hue. The BBC Ice Cream logo peeps through a small circular cut out at the heel. The outsoles are as colorful as the uppers, utilizing all the colors of the upper in various panels surrounding the DMX logo. As the cherry on top, the sneaker comes embellished with a special Allen Iverson ice-cream hangtag.

BBC Ice Cream x Reebok hangtag

You can enter the draw for the BBC Ice Cream x Reebok Answer V at, which closes on February 22 at 4pm (Singapore time).

Do you like the eccentric color blocking of the BBC Ice Cream x Reebok Answer V? Share your thoughts in the comments section below.

All images: END Clothing

Read more:

Bape x Coach collection available in Singapore from February 22