Cara Delevingne is the new face of PUMA’s latest ‘DO YOU’ campaign.

The new PUMA campaign, ‘DO YOU’, is fronted by Cara Delevingne, with Rihanna taking the reigns at creative direction.

Photographed by esteemed photographer Benjamin Lennox, who has captured the likes of Vogue and Calvin Klein, the campaign features images of Cara in various looks that are sure to change the game of sportswear.

Rihanna’s influence is clearly reflected in the styling; taking basic pieces like sports bras and leggings and making Cara ready to hit both the gym and the streets.

The campaign aims to inspire women all around the world to take pride in themselves and their confidence.

“It’s about accepting who you are, no matter your faults. ‘DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves,” says the English model about the campaign’s beliefs.

Check out the campaign images below.