According to WWD, the news was first announced by Comme Des Garcons chief executive officer Adrian Joffe at the opening of Dover Street Market Beijing.
Not much is known about the label, however, sources report that the brand will feature an apparel collection for both men and women. The range has been described as “simple” by WWD.
This unnamed line will be the fashion label’s 18th brand. Previous Comme Des Garcons division labels include Comme Des Garcons SHIRT, Comme Des Garcons PLAY, and Comme Des Garcons HOMME.
Comme Des Garcons and streetwear
Our guess is that the Comme Des Garcons online exclusive label will be streetwear focused. After all, the CDG is no stranger to collaborating with brands such as Converse, Nike and Supreme. And a fashion line that retails exclusively online sounds like something the streetwear set would gravitate towards.
Stay tuned to Straatosphere for more updates to come.
Featured image: Feelgood Threads, A Ma Maniere, Yvoes.com
Read More: New COMME des Garcons PLAY x Converse for 2018 is Full of Heart