Because of the sheer number of people wearing them these days, sneakers have become anexcellent medium for storytelling. And Converse sneakers, some of the most prolifically worn kicks, make the perfect medium for the message.
Just what is the message? “Keep Loving, Keep Fighting” (also the “Love The Progress” collection tagline), a belief that through loving one another and fighting for equality, women can overcome fear and oppression, making things better for the next generation of girls.
The Converse Love The Progress sneaker pack is fronted by four women whom Converse dubs “Redefiners”. There’s a Polish tech expert, an Argentine musician, an Australian ballerina and a Singaporean self-defense instructor, each was asked to redefine what ‘GIRL’ is.
Want in on the conversation? Visit Converse stores and ask for a postcard on which you can pen your definition of what it means to be ‘GIRL’. The idea is that you get to share, in your own terms, what it means to be a girl today. Find out more about how to Join The Progress.
If the message resonates, then check out the Converse Love The Progress sneaker pack now available in Singapore in popular silhouettes, the Chuck 70s, Chuck Taylor All Star, One Star, and Dainty. Each of the 17 sneaker iterations come in soft premium leather in an array of colorways and bold graphic statements that speak of the potential that lies in love, unity, and community.
The Converse Love The Progress sneaker pack is now available in Singapore at Converse Ngee Ann City, ION, Bugis Junction, Vivo City, Changi Airport Terminal 2, and Converse’s official Lazada online store. Prices start at S$75.90.
For the latest Converse news and releases, follow @converse_sg on Instagram.