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FOOTWEAR Published: February 26, 2019  |  WORDS: Brand Studio

‘GIRL is”: Converse’s “Love The Progress” celebrates what it means to be a woman today

Converse
Brand Publisher

The Converse Love The Progress collection celebrates the redefinition of what it means to be a woman today.

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The Converse Love The Progress pack shines a spotlight on the stories of women of all walks of life.

The “Love The Progress” sneaker pack comprises 17 designs featuring bold graphic statements that are a call to women to lead their lives on their own terms.

Because of the sheer number of people wearing them these days, sneakers have become an excellent medium for storytelling. And Converse sneakers, some of the most prolifically worn kicks, make the perfect medium for the message.

Just what is the message? “Keep Loving, Keep Fighting” (also the “Love The Progress” collection tagline), a belief that through loving one another and fighting for equality, women can overcome fear and oppression, making things better for the next generation of girls.

The Converse Love The Progress sneaker pack is fronted by four women whom Converse dubs “Redefiners”. There’s a Polish tech expert, an Argentine musician, an Australian ballerina and a Singaporean self-defense instructor, each was asked to redefine what ‘GIRL’ is.

Girl is… Meet the redefiners

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“GIRL is disciplined, works hard and achieves”
– Kasia Gola, Polish tech expert

Cop the Undercover Nike Daybreak sneakers in three new colorways“GIRL is to be human”
– Naomi Preizler, Argentine nonconformist musician

Cop the Undercover Nike Daybreak sneakers in three new colorways“GIRL is influential and a risk taker”
– Stephanie Kurlow, Australian Hijabi Ballerina

Cop the Undercover Nike Daybreak sneakers in three new colorways“GIRL is a warrior”
– Qin Yunquan, Singaporean self-defense instructor

Want in on the conversation? Visit Converse stores and ask for a postcard on which you can pen your definition of what it means to be ‘GIRL’. The idea is that you get to share, in your own terms, what it means to be a girl today. Find out more about how to Join The Progress.

Converse Love The Progress sneaker pack

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The “Love The Progress” collection, now available in Singapore, comes in 17 designs.

If the message resonates, then check out the Converse Love The Progress sneaker pack now available in Singapore in popular silhouettes, the Chuck 70s, Chuck Taylor All Star, One Star, and Dainty. Each of the 17 sneaker iterations come in soft premium leather in an array of colorways and bold graphic statements that speak of the potential that lies in love, unity, and community.

The Converse Love The Progress sneaker pack is now available in Singapore at Converse Ngee Ann City, ION, Bugis Junction, Vivo City, Changi Airport Terminal 2, and Converse’s official Lazada online store. Prices start at S$75.90.

For the latest Converse news and releases, follow @converse_sg on Instagram.