Crumpler Gets a Facelift: Iconic Bag Brand Revamps Logo and Products

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Crumpler Gets a Facelift: Iconic Bag Brand Revamps Logo and Products

Crumpler has redefined its image for 2018 and beyond, offering a refreshingly new collection in the process.


Crumpler has been around since the mid ’90s, and while there’s no denying the brand’s popularity back then, to face the future, it couldn’t afford to rest on its laurels. To that end, it has since January this year given its logo a facelift – it’s the same Crumpler Man you know, in a more abstract form.

Along with the updated logo comes a modern-looking collection of bags and accessories that stay true to the brand’s commitment to functionality. Its latest collection dubbed ‘Pronounced Alive’, now available in stores, comprises bags and accessories that draw inspiration from artificial intelligence.

The collection comes in streamlined silhouettes that are perfect for urbanites on the go. The brand has also introduced drawstring bags that are bang on trend, except Crumpler’s options come with the thoughtful addition of cushioned compartments for laptops.

While it has a new face, the brand hasn’t done away with the products that people have loved it for all these years. Yes, its messenger bags are still available in stores and will continue to remain in production.

Here’s a look at some of the items from the Pronounced Alive collection.

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(L) The Sirius; S$79 and (R) The Art Crowd; S$189


(L) The Life Hack; S$229 and (R) The Logician

Star Wars Collection

But that’s not at all, a special Star Wars Collection will be available in stores from Friday, May 4. The eight-piece collection comprises bags and tech accessories inspired by the much-loved droids, R2-D2, and C-3PO from the sci-fi franchise. Peep some of the images below.

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Keep up with Crumpler for more information on all its latest range of products.

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