As for the reason for merging with Flight Club, Eddy Lu, co-founder and CEO of GOAT explains, “They are best in class at retail, have great [search engine optimization] to their web presence and tons of social following” (source).
The merger gives Flight Club access to GOAT’s e-commerce and mobile platforms. Flight Club, however, will not be able to advertise its product offerings on GOAT (see image below).
Despite the merger, both brands will continue to exist as two separate entities. Flight Club will retain its brick and mortar stores in Los Angeles and New York, but plans have also been made to open Flight Club stores in China and Australia in the near future (source).
More information about the merger between GOAT app and Flight Club here.
Featured image: Flight Club