Any idea what the luxury brand is trying to achieve?
The videos feature different types of aliens (amateur actors) decked out in the brand’s upcoming Fall/Winter 2017 collection. Released on Instagram, the videos depict several different aliens from all across the universe, seemingly auditioning for a film role.
This isn’t the first time the luxury brand turned to the bizarre on Instagram. The brand previously released a series of memes last March as part of a watch campaign; it fused pop culture references with Gucci merchandise.
While sources speculate that the luxury brand could be planning a standalone fashion film, it could well be another left-field fashion ad campaign that’s out of this world.
There’s more on Gucci’s Instagram but check out some of our favorites below:
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