The Gucci Fall/Winter 2017 campaign transports us to a parallel universe.
The Gucci Fall/Winter 2017 campaign, directed by Glen Luchford, features aliens, spaceships, and dinosaurs.
Gucci first teased this bizarre campaign in April, when it shared Instagram videos of aliens auditioning for a movie role.
Drawing inspiration from the sci-fi genre of the 50s and 60s, including the Star Trek series, the campaign video features a mixed cast of humanoids and aliens.
Traveling together in a spaceship, they explore a foreign planet and are eventually attacked by dinosaurs, a large cat, and other hostile creatures.
The brand’s Fall/Winter collection comprising outerwear, tops and bottoms, and a range of accessories is also worn by the cast throughout the video.
For a more detailed look at the collection, visit Gucci.com.