Fashion Published: July 26, 2017 Updated: February 19, 2019  |  WORDS: John Yong

The Gucci Fall/Winter 2017 Campaign is Out of this World

The Gucci Fall/Winter 2017 campaign transports us to a parallel universe.

The Gucci Fall/Winter 2017 campaign, directed by Glen Luchford, features aliens, spaceships, and dinosaurs.

Gucci first teased this bizarre campaign in April, when it shared Instagram videos of aliens auditioning for a movie role.

Drawing inspiration from the sci-fi genre of the 50s and 60s, including the Star Trek series, the campaign video features a mixed cast of humanoids and aliens.

Traveling together in a spaceship, they explore a foreign planet and are eventually attacked by dinosaurs, a large cat, and other hostile creatures.

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The brand’s Fall/Winter collection comprising outerwear, tops and bottoms, and a range of accessories is also worn by the cast throughout the video.

For a more detailed look at the collection, visit

Read more: Gucci Casts Aliens in its Upcoming Fall/Winter 2017 Collection