Brutal. Savage. Rekt.
Last week, fashion house Balenciaga unveiled an IKEA-inspired tote bag for a jaw-dropping price of US$2,145 (approx. S$2,996). On the other hand, IKEA’s original blue bag only costs $0.99.
After letting the news sink in for a week, the Swedish furniture giant has finally responded by coming up with a print ad that’s clearly directed at the fashion brand.
Created with the help of its agency partner Acne, the comical ad pokes fun at the Balenciaga copy by educating readers on the six ways to tell the bags apart.
The print ad reads:
Howto identify an original IKEA FRAKTA bag
1) Shake it. If it rustles, it’s the real deal. 2) Multifunctional. It can carry hockey gear, bricks and even water. 3) Throw it in the dirt. A true FRAKTA is simply rinsed off with a garden hose when dirty. 4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations. 5) Look inside. The original has an authentic IKEA tag. 6) The price tag. Only $0.99.
At the time of writing, Balenciaga has not issued a reply to IKEA’s sassy print ad.