Kylie Jenner first broke the news about her new Adidas partnership on August 28 via Instagram stories. “So excited to share that I am officially an Adidas ambassador,” shared the 21-year-old.
Kylie will be fronting the new Adidas Falcon, a re-release of the 1997 Adidas Originals Falcon Dorf runner. Interestingly, both Kylie and the Falcon were born in the same year.
This year, the Falcon has been reborn for a new generation; it is fresh and evolved in a grey, pink, black, and blue colorway. The retro colorway is paired with a chunky exterior, proving that more is more.
On August 17, days before her official Adidas announcement, Kylie uploaded a picture of herself wearing Adidas sneakers – causing many to speculate that the celebrity had parted ways with Puma. Well, those rumors can be laid to rest as Adidas has truly become the house of the Jenners and Wests.
The new Falcon launches in stores globally on September 6. In Singapore, the shoe will be available in a grey, pink, black, and blue colorway, as well as a triple white iteration, at adidas Originals Pacific Plaza, adidas Originals Bugis+, adidas VivoCity, Limited Edt, Seek, Leftfoot, Zalora, and on adidas.com/falcon. The Falcon will retail at S$150.
Featured image: Yomzansi.com