Nike launches subscription service for kids’ sneakers
FOOTWEAR Published: July 31, 2019 Updated: August 1, 2019  |  WORDS: Staff

Nike and Levi’s team up for denim-clad sneakers and apparel capsule

A dream collection for both denimheads and sneakerheads will come to life this August.

Nike launches subscription service for kids’ sneakersEven better, the Levi’s x Nike By You collection is customizable from the get-go.

Remember the hype for Nike and Levi’s Air Jordan 4 denim sneakers last year? Believe it or not, the two brands are taking things up a notch with a new Levi’s x Nike By You collection featuring an apparel range and three denim-clad Nike sneakers. You’ll only have the difficult task of choosing between the Air Max 90 and the Air Force 1 Low or the High.

Nike launches subscription service for kids’ sneakersNike launches subscription service for kids’ sneakersHere’s where it gets interesting. The collaboration will utilize the Nike By You platform – a customization option offered by the brand online and in selected stores. Those who copped the Nike x Levi’s Air Jordan 4 will tell you, the DIY process of bleaching and distressing denim is painstaking. This time, you’ll be laying down your own unique combination of colored denim and corduroy – all before the sneaker actually reaches your doorstep.

Nike launches subscription service for kids’ sneakersThe apparel range packs quite a treat as well, with two iterations of the denim jacket and jeans featuring an all-over print of both brands’ logos. Moving away from the denim-centric pieces, the collaboration will also deliver sportswear options such as a white translucent jacket and basketball shorts.

The Levi’s x Nike By You sneaker range will reportedly launch August 5 on Nike.com, with the apparel line coming later on in the month.

What are your thoughts on this collection? Sound off in the comments below.

All images: Kicks on Fire

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