And the most unlikely collab of the year award goes to the Manchester United x Nissin Cup Noodles.
Following the official announcement of its mega sponsorship deal with Manchester United, Nissin Foods (Asia) has unveiled a range of Cup Noodles packaging that features Manchester United players catered for the Singapore market.
While the pairing is unlikely, it should come as no surprise considering Manchester United has a sizeable fan base in Singapore. The Manchester United Supporters Club Singapore, for instance, boasts amembership of 7,495 on its Facebook Group. Another group, Manchester United (Singapore) Supporters Club, has about 3,935 members on its Facebook Group.
In conjunction with the launch of the new packaging, Nissin will be holding a lucky draw contest from September 2014 till December 2014. Consumers can enter the contest by simply spending S$5 worth on Nissin products, including a purchase of one Nissin Cup Noodles. Three lucky winners will win a pair of tickets to the U.K. where they get to catch and experience an once-in-a-lifetime Manchester United match. Other prizes include Manchester United jerseys and soccer balls, autographed by the players of the Manchester United team, and limited edition MU x Nissin towels.
Nissin, the pioneer of instant noodles with its founder inventing the world’s first instant noodles, “Chicken Ramen,” in 1958, has been accelerating expansion overseas to achieve 1 trillion yen sales.
All Manchester United x Nissin CUP NOODLES are available in various supermarkets and convenience stores across the island from August 2014 onwards.