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News April 12, 2018   |  WORDS: Staff

McDonald’s Big Mac Celebrates its 50th with Exclusive G-SHOCK and New Era Collab

McDonald’s Big Mac’s 50th anniversary exclusive collaboration with G-SHOCK and New Era launches April 14.

There will be only 1,000 pieces on sale for the G-SHOCK watch and the New Era cap.

McDonald’s has launched new collaborations with G-SHOCK and New Era to commemorate 50 years of the iconic Big Mac burger. The limited edition collaboration pieces will drop alongside jars of Big Mac sauce this Saturday, April 14.

The G-SHOCK exclusive watch, packaged within a limited edition Big Mac shaped tin, will feature a motif of the classic burger on the dial and also as a pattern of the Big Mac all along the strap.

The New Era collaboration cap will feature the McDonald’s logo embroidered on the front, a Big Mac motif to the right and a New Era logo on the left.

McDonald's Big Mac x G-Shock and New Era Collection | Straatosphere
McDonald’s Big Mac’s 50th Anniversary collaboration with G-Shock and New Era drops April 14

The McDonald’s x G-SHOCK watch (¥14,900; approx. S$185) and the McDonald’s x New Era cap (¥5,900; approx. S$75) will retail exclusively online at Rakuten from April 14. Part of the proceeds will be donated to Public Interest Foundation Corporation Donald McDonald’s House Charity’s Japan.

Get your hands on this limited edition collection on Rakuten here.

Images: Rakuten

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