More running motivation packed into this Adidas commercial.
German filmmaker Eugen Merher made an inspiring and tear-jerking ad inspired by Adidas. The video follows the journey of a former marathon runner trapped in a retirement home. The man longs to run again but is halted every single time. He finally breaks free and runs again, with the help of his friends, and a pair of Adidas running shoes.
According to Merher, he was inspired by the recent passing ofa distant 80-year-old relative. In an interview with Scary Mommy, Eugen said that the death compelled him to create a “man that breaks free from inner restrictions, dementia, and from a retirement home — and run one last time.”
Eugen also mentioned that Adidas’ communications department didn’t really react when they received the commercial.
That’s too bad, considering the emotions that the ad evoked and the views on YouTube (over a million right now) and its present status as one of the top ten videos trending on YouTube. Good on you, Eugen!