Update: April 17, 7.02pm (Singapore time)
Nike has sent us the updated tee design (seen below), which features the amended translation of “just do it” in the Tamil language. This amended version is currently retailing at the Nike Jewel store:
Update: April 17, 3.35pm(Singapore time)
It has come to our attention that the Tamil language text on one of the tee designs we originally featured in this article is an inaccurate translation of “just do it”. According to some Facebook comments, the design has since been revised and the Nike store at Jewel Changi Airport is now selling an updated version of the design in question. We are unable to confirm this, but have removed the original image from our article to prevent further confusion. We will update this article should we receive the corrected design from Nike.
According to our sources, these t-shirts will be available to the public from April 17, when Jewel Changi Airport is officially open to the public. Each tee retails at S$45.
Featuring localized catchphrases such as “buat jer”, which translates to “just do it” in the Malay language, and “can”, a phrase commonly used amongst Singaporean locals to describe something that can be done.
In addition to these tees and other customizable merchandise, look out also for a mural by Singaporean artist Samantha Lo, on the walls of Nike Jewel. The piece illustrates her interpretation of breaking free from society’s rules.
Last Friday, Nike was offering NikePlus members a chance to attend the grand opening of its Changi Jewel store slated for April 18. A quick check today shows that sign-up is now closed as it has reached full capacity.
Jewel Changi Airport is a S$1.7 billion development connected to Terminals 1, 2, and 3 of Singapore’s Changi Airport. The complex offers shopping, dining, a hotel and facilities that support airport operations. The integration of nature with engineering marvels housed under a striking glass and steel dome has made headlines all over the world.