Off-White x IKEA Promises Provocative Furniture for Millennials’ Homes

Off-White x IKEA Promises Provocative Furniture for Millennials’ Homes

The Off-White x IKEA collab is set for a 2019 release.

The Off-White x IKEA collection will be targeted at millennials who are moving into their first homes.

The collaboration was officially announced at Democratic Design Day, an annual event where IKEA announces its upcoming projects for the year.

IKEA will be turning its attention to the millennial generation by exploring ways to create affordable homes for young families.

“IKEA provides a landscape – fertile soil for new ideas and concepts,” said Off-White founder Virgil Abloh, “My duty then, is to provide something provocative. Given how tremendous this opportunity is, I’m not content to make another chair.”

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“We’re looking at that first phase of adult life, when you start making purchases for your space,” Abloh added. “Largely people grow up in their parents’ environment. They’ve never had to consider furniture. Then when they’re off on their own and have their own aesthetic, what are their first purchases? I’m interested in thinking about how those purchases are informed.”

To celebrate the collaboration, Abloh presented IKEA with his own version of the iconic FRAKTA bag. It is made from cardboard and features the word “SCULPTURE” on the side.

The Off-White x IKEA collab is scheduled for a 2019 release. Watch the video above to learn more.

Read more: Think These are Off-White Pool Slides? Think Again

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