New leaks have unveiled Virgil Abloh’s next collaboration with Nike, the Off-White x Nike Blazer Low.
This sneaker is a break from Virgil Abloh’s 3% rule. It comes with new elements that completely alter the overall shape of the sneaker, so it’s not just changing about 3% of any design “such that we can recognize it as a shoe we already have.” Instead, the new Off-White Blazer looks strikingly different from a classic pair of Blazers and from the rear, might not even look like one.
Read our interview with Virgil Abloh: “We have sort of burst into a commercial viability that didn’t exist before. It’s (streetwear) no longer niche and a mass trend.”
The Off-White Blazer Low comes with drastic changes to its midsole, which will come with a heel that is reminiscent of modern runners like the Pegasus 37.
It gets much more chaotic on the upper, which combines design cues from prior Off-White x Nike sneakers. The cut-out holes come from the Air Jordan 5 while the double lace setup comes from the Off-White Dunks.
Abloh has definitely taken a more experimental approach to his recent sneaker collaborations with Nike. His upcoming Blazer, Air Jordan 2 and the recently released Air Zoom Tempo Next% are radically different from his early releases and push the boundaries of what people have come to expect of Off-White. They aren’t meant for everyone, but that may be the intention.