Off-White’s new Nike Blazer breaks Virgil’s 3% rule

Off-White’s new Nike Blazer breaks Virgil’s 3% rule

The latest leaks of the Off-White x Nike Blazer Low is a break from Virgil Abloh’s “3% rule”.

Off-White Nike Blazer Leaks: Virgil Breaks His 3% Rule To Design

New leaks have unveiled Virgil Abloh’s next collaboration with Nike, the Off-White x Nike Blazer Low.

This sneaker is a break from Virgil Abloh’s 3% rule. It comes with new elements that completely alter the overall shape of the sneaker, so it’s not just changing about 3% of any design “such that we can recognize it as a shoe we already have.” Instead, the new Off-White Blazer looks strikingly different from a classic pair of Blazers and from the rear, might not even look like one.

Read our interview with Virgil Abloh: “We have sort of burst into a commercial viability that didn’t exist before. It’s (streetwear) no longer niche and a mass trend.”

The Off-White Blazer Low comes with drastic changes to its midsole, which will come with a heel that is reminiscent of modern runners like the Pegasus 37.

Off-White Nike Blazer Leaks: Virgil Breaks His 3% Rule To Design

Early renders of the Off-White x Nike Blazer Low.

It gets much more chaotic on the upper, which combines design cues from prior Off-White x Nike sneakers. The cut-out holes come from the Air Jordan 5 while the double lace setup comes from the Off-White Dunks.

Abloh has definitely taken a more experimental approach to his recent sneaker collaborations with Nike. His upcoming Blazer, Air Jordan 2 and the recently released Air Zoom Tempo Next% are radically different from his early releases and push the boundaries of what people have come to expect of Off-White. They aren’t meant for everyone, but that may be the intention.

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