Puma’s most well known basketball shoe, thePuma Clyde, goes all the way back to 1973, when it was first introduced. The shoe, endorsed by then-NBA player Walt “Clyde” Frazier, went on to become a staple in the old school hip-hop and skate punk cultures. Today, Puma revisited this relationship by honoring Frazier with a lifetime contract at the Puma Hoops HQ pop-up in Brooklyn.
To secure its place in the basketball space for the long-run, the event today also highlighted top NBA draft prospect and new Puma athlete Deandre Ayton. To commemorate the event, a limited run of Puma Clydes were released for sale at the pop-up.
The event today followed closely after Puma’s confirmation of its appointment of Jay-Z as creative director of Puma Basketball. The announcement came shortly after the release of Jay-Z and Beyoncé’s new track “Apesh**t” taken off their first joint album Everything Is Love.
Jay-Z’s recruitment by Puma is a highly anticipated one. According to ESPN, the ROC Nation founder will lead the creative direction of marketing campaigns and have a say in product development, player and entertainer partnerships.
What are your thoughts on Puma re-entering the basketball arena? Let us know in the comments below.