Puma serves up West Coast vibes with their #CaliTravelog campaign

Puma serves up West Coast vibes with their #CaliTravelog campaign

Puma #CaliTravelog is giving you a chance to win a true Cali girl lifestyle experience.

PUMA #CaliTravelog

Hyolyn in the latest Puma Cali.

Puma recruits K-Pop star Hyolyn to front the #CaliTravelog campaign.

In California, anything is possible. Whether it’s riding the waves in Malibu or glamping in the Mojave desert, everything about the Golden State just oozes fun and adventure…and that’s what the Puma Cali is all about. Inspired by the OG Puma California, the Puma Cali’s simple and modern silhouette makes it the perfect sneaker for the ultimate Cali girl.

K-pop star Hyolyn is the face of the Puma #CaliTravelog campaign. From battling childhood illnesses to forging her own path as a solo artist, the former SISTAR member represents exactly what a Cali girl should be – bold, determined and fearless. Puma is giving you the chance to channel your inner Hyolyn and live that Cali girl life.

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With every purchase of the Puma Cali sneaker, you stand a chance to win a Cali girl experience worth US$4000. Puma will send you to an amazing handpicked holiday location such as the Caravan Outpost or the Ace Hotel where you’ll enjoy a once-in-a-lifetime adventure. To participate in the Puma #CaliTravelog giveaway, all you have to do is buy the Puma Cali sneaker, collect your “Cali Dream Trip Ticket” and post it on your social media sites.

Get your pair at Puma outlets islandwide. The Puma Cali is also available at AWLab, Limited Edt and The Social Foot. The sneaker will retail for S$159.

All images: Puma SG

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What do you think of the Puma #CaliTravelog campaign with Hyolyn? Would you cop the Puma Cali? Let us know in the comments below. 

Read more: Rapper SuperDuperKyle talks his obsession with cartoons, Thai food and sneakers

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