The 90s was an iconic time for sneakers and Reebok played a big part in setting the tone for sneaker trends back then. This year, the global sports brand is looking to revive the iconic 90s with the Reebok Classic Aztrek, which comes in three iterations – one of which is a collaboration with supermodel, Gigi Hadid. Withrappers Future and Cardi B on the campaign roster, the throwback vibe could not be more picture perfect. But that’s not all. Reebok is giving you a chance to immerse yourself in the glorious 90s with a pop-up at Suntec City which runs until April 7. Think classic arcade games, more retro sneakers and giveaways. Check out the new sneaker collection along with the event details below.
The Aztrek 93 is a nod to the sneaker’s roots in 1993. The shoes exude a signature 90s feel from its colors down to its details, featuring a mesh of textile and suede uppers atop the Hexalite cushioning. The Aztrek 93 is available in three colorways, and retails at S$139.
Aztrek Double x Gigi Hadid
Included in the Aztrek roll-out is this Reebok and Gigi Hadid collaboration. Dubbed the Aztrek Double, the sneaker combines the brand’s storied history with the supermodel’s background in fashion and sports. Marvel at the sneaker’s bold stripes and color-blocking – typical details from the 90s. Get ready to strut in this chunky and bold silhouette which is available in two colorways, retailing at S$159 each.
The Aztrek Top is basically a like-for-like rebirth of the authentic 90s design. Besides the striking hits of color on the side panels, the sneaker also features soft faux suede and fabric uppers over ultra-soft cushioning. The Aztrek Top comes in two colorways, which retail at S$139.
Now that you’ve seen the full collection, get ready to immerse yourself in the 90s. Reebok is holding a pop-up event from now until April 7, featuring cult-classic arcade games such as Tetris, Mario Kart, Mortal Kombat, Space Invaders, Pacman and Street Fighters. All you have to do is purchase a pair of Reebok Classic sneakers to earn tokens to play the arcade games. Plus, sneaker engraving services will be available at the event for you to personalize your Reebok Classics.
Besides the Reebok Classic Aztrek collection, cult-favorites such as the Instapump Fury, Club C, Classic Nylon, Pyro and Classic Leather Alter The Icons will also be available for purchase. Check out @reebok_sg’s Instagram post as well to find out how you can win a brand new pair of Reebok Classic Aztrek.
Date: Now until April 7, 2019
Time: 11am – 9pm
Venue: Suntec City Level 1 West Atrium (3 Temasek Boulevard, Singapore 038983)
Do you think the throwback vibe is really in full swing now with the Reebok Classic Aztrek? Let us know your thoughts in the comments below.