Feature image: The Richmond Times
— SNKR_TWITR (@snkr_twitr) November 29, 2017
The mechanics Need Supply chose to employ was an in-store raffle. The Richmond Times reported that at leasta hundred people waited patiently in line outside the store in Virginia.
For an idea as to what the line at Need Supply Co looked like today, we turn to an Instagram post (see below) published by Richmond based vlogger who goes by @mrpreneur. The photo shows which shows a snaking queue of sneakerheads in the store.
This queue didn’t get shut down, so despite the sheer number of people that turned up to buy the shoe, it seems the whole thing was a fairly peaceful affair.
Why the hype?
The Nike Air Max 1/97 “Sean Wotherspoon” is brainchild of Richmond based designer, Sean Wotherspoon, who won Nike Vote Forward contest held in March this year.
The Nike Vote Forward campaign saw 12 sneaker aficionados put their spin on the Nike Air Max shoe. All 12 designs were up for public voting and the winning design would be produced for Air Max Day 2018.
Wotherspoon’s colorful design, inspired by vintage Nike hats of the 80s, won the Vote Forward contest.
Fans around the world can look forward to a wider release of the shoe that will take place on Air Max Day in March next year.