Puma announced this week that the Singaporean radio show host and TV personality, Sonia Chew, has signed a partnership deal to become the latest women’s lifestyle ambassador for the brand. Sonia chartered a career in the radio industry after winning the 987FM radio star competition in 2012. Since then, she has captured not only the attention of radio listeners but also internet-savvy users through her various social media platforms as well as an award-winning travelogue titled Travel SBD, which she hosted.
For Sonia Chew, it seemed like an easy decision signing on to the role of brand ambassador. She said, “PUMA has always been a brand that has resonated with me. It’s not just about the style and awesome apparel… it’s an attitude. It’s fearless, bold and unique. Their ambassadors have always been women I look up to – incredible personalities like Selena Gomez and Liu Wen, and I’m ever so humbled to be a part of the family!”
The sportswear brand has gone a long way in introducing campaigns that inspire and empower young women. Joining fellow Puma women ambassadors such as global pop star Selena Gomez, Brazilian model Adriana Lima, and Singapore actress Dawn Yeoh, among others, Sonia Chew is in good company.
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[giveaway] I may have just returned from a road trip but I’m ready for another adventure – this time with the #PUMASEA gang!! Decked out in the new @puma.cali kicks that you can snag for yourself! . Check out my highlights (under prizes) on how to win a full set! It’s hella simple. Meantime, comment with a ? if you love these sneakers! . #CaliTravelog #PUMASEA
The partnership will kickoff with Sonia’s involvement in the PUMA #CaliTravelog campaign, which is set to be a major one for PUMA Southeast Asia.