H&M presents Spring Icons, a collection of essential pieces hand-picked by none other than The Weeknd himself.
The Weeknd fronts H&M’s Spring Icons Collection campaign. Check out the range and prices here.
The collection is a seamless mix of utilitarian and streetwear silhouettes with tailored lines; fusing the menswear statements of the season.
“I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like sweatshirts and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be,” says The Weeknd.
The collection is distinguished by a sharp, urban look, with a selection of loose hoodies paired with tailored pants and understated outerwear. The collection also introduces refreshed tailoring across the board, with mandarin collared cotton shirts, a semi-constructed blazer and cropped trousers.
“Abel’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look,” says Andreas Löwenstam, H&M Men’s Head of Design.
The collection will be available across H&M stores from March 2nd.
Browse the collection below.