Warning: Thrasher will name and shame you for ripping off its iconic flame-tipped logo.
Thrasher calls out luxury denim brand, R13, on Instagram for its unofficial “Thrasher-inspired” distressed hoodie.
Thrasher didn’t mince its words in the caption that accompanied its post (featuring the R13 piece in question, pictured above). It read:
Unoriginal, rip-off crap, and @r13denim charges $295 [emoji] F**k off [emoji]. The People’s Court finds you GUILTY of being WEAK AF [emoji]”
But R13 is not the only brand to produce “rip-off” Thrasher pieces. The skate magazine recently called out H&M and Forever 21, both fast fashion giants, for producing merchandise that bore flame-tipped text similar to the Thrasher font.
The classic Thrasher tee has undoubtedly seen a resurgence in its popularity in recent times. A Vogue article published in 2016 deemed the tee “a rising staple in the model-off-duty wardrobe of any catwalker worth her Instagram following”. No surprise why clothing brands are jumping on board the Thrasher trend.
Aside from calling brands out on social media, Thrasher has taken steps to having common rights to its iconic flame-tipped design – one that the brand has used since 1991 – from February 1, 2017, reports The Fashion Law.
While there has been no official word as to whether or not Thrasher will file a lawsuit against R13, the luxury denim brand has made its Instagram account private – possibly to deter Thrasher fans (all 2.9 million of them) from leaving negative comments on its account.