Timberland celebrates its 50th anniversary with golden and vibrant collections

Timberland celebrates its 50th anniversary with golden and vibrant collections

To signify the brand’s 50th year, Timberland releases the 50th Edition Butters Collection and 50th Edition Premium 6-Inch Boot Collection.


History: The past five decades

Ever since 1973, the original Timberland boot has continued to be a symbol of design, innovation and self expression. From traditionally being used as a work boot to now being known as an iconic fashion staple, Timberland has truly come a long way. Taking root in New England and built to withstand the harsh weather of that region, Timberland boots started to be adopted by numerous different cultures around the world. 

In the 1980s the boot started being adopted in Milan, where the Panianros traded their usual stiff tailored look for a more casual American look. The boots began showing up in the UK when ravers found the boot to be a viable footwear option for raves. Raves were predominantly held at fields, farms and warehouses during that point in time. Despite laws that eventually pushed the rave scene into indoor nightclubs, the boots remained a staple option. In the early 1990s the boots began showing up in the Harajuku District of Japan. A place that was known for fashion innovation and expression. People from the region saw Timberland as a form of individuality, expression and a nice blend of Western and Japanese style. 

You can’t talk about Timberland’s history without mentioning its deep influence and connection with the hip-hop industry. Hip-hop coincidentally celebrates its 50th year this year as well. From first appearing in a street party in the Bronx in 1973, the boot has gone on to find a place in countless music videos and lyrics.

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50th Edition Butters Collection

Over the years, the Original Timberland Boot has been given a number of nicknames; from Yellow Boots, Constructs, ‘61s and Timbs, Butters remains the most iconic of the lot. To honor this golden milestone, the brand has redesigned five iconic silhouettes: The Timberland 50th Edition Butters 6-Inch Boot, Euro Hiker, 3-Eye Lug Boat Shoe, Super Boot, and 14-inch WP Boot. Each silhouette from the collection features rich, buttery, unbuckled leather, gold accents – including a metallic 50th edition badoink – along with a honey lug outsole, and all the premium craftsmanship of the original.

Shop the 50th Edition Butters Collection at Timberland’s Website and Timberland Jewel Changi Airport (#02-240).

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50th Edition Premium 6-Inch Boot Collection

For its 50th anniversary, Timberland calls on boot lovers to express their true colors with a vibrant and colorful collection. Available in Orange, Dark Pink, Medium Green, Light Green, Red, Light Grey and Bright Blue,each color with its own story and attitude, while the features that made the boot an icon remains steadfast throughout the collection. 

Shop the 50th Edition Premium 6-Inch Boot Collection at Timberland’s Website, Timberland Jewel Changi Airport (#02-240) as well as official Lazmall. 

 

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