The Under Armour Rush and Recovery Singapore launch took place April 23.
Under Armour has created UA Rush and Recovery, its newest performance apparel line designed to be worn at the time of sweat as well as post-training, and scientifically designed to enhance performance.
The science behind Rush and Recovery
The scientifically engineered fabric used in the Under Armour Rush and Recover range is said to promote improved performance and energy return, by providing the same benefits to the body as an infrared sauna would.
Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend. The blend is then infused into the fibers that are ultimately knit into UA’s fabrics that make up the gear in the collection.
How it works
During training, the body emits heat. The responsive fabric of the UA Rush and Recovery line absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance, energy and recovery. When worn, the apparel stimulates increased endurance and strength.
Post-training, the soft bioceramic fabric of the Recovery line returns infrared energy to the body, improving blood flow and circulation for all-around recovery and faster rebuilding of muscle.
“The introduction of UA Rush is our commitment to giving athletes 360 degrees of training support both in the gym and beyond. With the launch of UA Rush, we now complete the training cycle – there is now UA gear designed to optimize human performance at every training occasion,” says Dan Leraris, General Manager of Men’s Training at Under Armour.
UA Rush and Recovery Experience Singapore, now on till May 2
To experience Rush and Recovery firsthand, Under Armour Singapore has launched the UA Rest and Recovery Experience, a mini exhibit that brings to life the inner workings of Rush technology.
The exhibit can be found at the Discovery Walk at Orchard Central, and runs till May 2. The exhibit is slated to move to VivoCity shopping mall next.
Experiential zones will showcase how the technology not only generates performance improvements for the wearer, but also powers their recovery. See energy waves emitted by your body with the Under Armour Hex and observe your body’s natural heat radiation at the infrared Rush booth.
At the last zone, get a taste of the upcoming Test of Will, Under Armour’s annual advanced urban fitness challenge. Users will get a preview of this year’s unique challenges and put their grit, strength and determination to the test.
Rush technology is said to optimize training and recovery gear for that 1% improved sporting performance. The range is worn by Under Armour ambassadors Steph Curry, three-time NBA champion and two-time MVP; Kelley O’Hara, world cup champion soccer player; and Anthony Joshua, heavyweight champion of the world.
Locally, Singapore Athletic Association athletes such as National Swimmer Amanda Lim, National Marathoner Jasmine Goh, Master Coach at Ritual Gym Shrek Ismail, and SuperheroRunners founder Nelson Wong have been given early exclusive access to train in Rush.
Under Armour Rush tech gear is now available at Under Armour stores in Singapore.