Using Twitter Moments, Vans gives fans an interesting history lesson on how it got its start in Anaheim, CA. This also includes a throwback shot of the origins of the waffle sole that has become an iconic feature of Vans shoes.
On March 16, 1966 the Van Doren Rubber Company opened for business in Anaheim, CA.https://t.co/If2MzxSc5u
— Vans (@VANS_66) March 2, 2016
We made a rubber sole that looked like waffles and stuck like syrup. pic.twitter.com/DGLeTq0yIN
— Vans (@VANS_66) March 1, 2016
Then the #44 Deck Shoe, now known as the Vans Authentic, was born. pic.twitter.com/ks48uWi4LZ
— Vans (@VANS_66) March 1, 2016
Carving banks, hijacking pools, and reinventing skateboarding in the process. pic.twitter.com/t5AUlrQvQJ
— Vans (@VANS_66) March 1, 2016
These shoes became as essential as the boards themselves. pic.twitter.com/HzooTXygSf
— Vans (@VANS_66) March 1, 2016
Off The Wall and into the ruckus. Sticking to the floor and bouncing around pits before ending up in Hollywood… pic.twitter.com/nsvH3wRP7i
— Vans (@VANS_66) March 1, 2016
50 years of uniting kids under a checkerboard flag. pic.twitter.com/yRKD1sqbPz
— Vans (@VANS_66) March 1, 2016
This is our story, and we’re sticking to it. We're the Van Doren Rubber Company… pic.twitter.com/e9IWyogwnw
— Vans (@VANS_66) March 1, 2016
…but you can call us Vans. #since66 pic.twitter.com/6n2N6FKeul
— Vans (@VANS_66) March 2, 2016
A series of short video clips have also been lined up to showcase its influence in the world of fashion, music, arts, action sports and street culture.
Vans even ropes in heavyweights such as skateboarding legends Tony Alva and hip hop artist Chuck D, who offer some heartfelt words for the brand that they’ve come to know and love.
Check out one of the videos here below and visit its YouTube channel to view similar clips.
Happy 50th, Vans!
Read more: Vans 50th anniversary celebrations at the House of Vans KL.
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