Why People Don’t Get the Reebok Insta Pump Fury

Why People Don’t Get the Reebok Insta Pump Fury

“The pump technology doesn’t make these shoes advanced”

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Er, they do, actually. In fact, Reebok incorporated into the shoe technology gleaned from the medical field and aerospace industry. The iconic pump on the Insta Pump Fury was inspired by a mini electric pump found in a medical device manufacturing show, which the Reebok designers visited. The Hexalite sole was inspired by similar materials used on the SR-21 spy plane for its lightweight impact protection and support. These technologies make the Insta Pump Fury the “concept car” of sneakers.

Image via Sole Collector

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