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Tech April 10, 2018   |  WORDS: Staff

Zara AR App: See Virtual Models and Shop and Share with Ease

Download the Zara AR app to experience augmented reality shopping from April 12 for a two-week period in select Zara stores worldwide.

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Models Léa Julian and Fran Summers seemingly come to life as 7 to 12-second sequences on users’ screen displays

Closer to home, Zara Singapore stores located at Ngee Ann City, ION Orchard, Marina Bay Sands and 313@Somerset will participate in the activation.

The Zara AR app superimposes augmented reality onto three different sites: store windows, centrally-located podiums, and e-commerce delivery boxes.

With the app, when smartphones are positioned at graphic signages, models Léa Julian and Fran Summers “come to life” for 7 to 12 seconds on users’ screen displays.

The models pose and even speak while dressed in the SS18 Zara Studio Collection. Different sequences of new looks will be introduced after the first week.

Shop and share instantly

The looks worn by the models can be purchased instantly on the Zara AR app as well as in stores.

The social media sharing feature on the app invites users to take and send photos alongside the holograms of the models.

For the two-week period, participating Zara store windows will be kept empty aside from bold signages encouraging people to access the Zara AR app.

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Zara AR app now available for download on iTunes

The Zara AR app is now available for download on iTunes and Google Play, as well as via the link on zara.com.

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