The new G-Shock G-Steel GBM-2100 series blends toughness, solar-powered tech, and bold new colorways, redefining resilience as leadership for a new generation. Scroll for a detailed look. 

CASIO

G-Shock is rewriting toughness with its latest G-Steel GBM-2100 series, a collection designed not just to endure pressure but to dominate it. Building on the energy of the acclaimed “Tough Like You” campaign, the new “Leading the Way” theme reframes toughness as leadership — where obstacles aren’t just met, they’re shattered.

Design: evolution in steel

CASIO

The G-Steel GBM-2100 takes G-Shock’s resilience into a sharper, more professional form. Featuring the brand’s signature shock resistance, Bluetooth® connectivity, and solar-powered tech, these watches are engineered for high-pressure lives. But this is more than just utility: sleek cases and bold dial colors make it a timepiece built for boardrooms, city nights, and everything in between.

Campaign concept: toughness as leadership

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Where the last campaign was about surviving against the odds, this new chapter is about standing above them. “Leading the Way” captures the pivot where internal pressure becomes progress, and grit becomes authority. It’s for the young professionals carving out their path, pushing past doubt, and setting new standards on their own terms. As Tomoaki Nakamura, G-Shock’s General Manager, explains: “The G-STEEL series was made for those moments. This timepiece is a reflection of the toughness within today’s generation: composed, capable, unapologetically driven.”

Design effect: bold colorways, effortless transition

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Arriving in blue, burgundy, and light yellow-gold dials, the GBM-2100 is made to turn transitions into statements. Its refined toughness shifts easily from 9-to-5 grind to after-hours pursuit — a watch that’s as comfortable stacked with streetwear layers as it is paired with tailored fits.

The new G-Shock G-Steel GBM-2100 models are now available in three fresh colorways worldwide.