Nike’s “Force is Female” campaign stars Ruby Rose of “Orange is the New Black”.
The Nike “Force is Female” campaign celebrates the inner strength and confidence of Ruby Rose.
Showcased in the campaign are the SF Air Force 1 and Air Force 1 Low silhouettes. Available in “Port Wine” and “Black Patent” colorways, each of them carries Rose’s personal mantras.
One of her mantras reads, “Become Your Own Hero”, while the other says, “With Full Force”. These words serve not only serve as a reminder but also as words of encouragement to embrace ones’ inner strength.
“To be well-rounded, you need to dive into things that you don’t necessarily feel competent in and learn those skills,” said Rose in an interview with Nike.
“The bits that come naturally are fun and rewarding because you get to something that you have finessed,” she added. “And then the things that are challenging and new and exciting are more of a struggle and harder to work towards. But then you end up with the feeling of accomplishment.”
Besides talking about her passions and relentless drive, Rose also revealed her favorite Nike sneakers.
She said: “…I have always dug Air Max and I was obsessed with the fact that they had a bubble. I am (also) a fan of Air Force 1s and the new SF Air Force 1.” She also claimed that the first Nike shoe she bought were the Nike Shox.
Force is Female capsule collection
Click here to find out more about the Nike “Force is Female” campaign.