Wang Deshun, born 1936, has been named “China’s hottest grandpa” and now, he fronts Reebok’s latest campaign.
The silver-haired actor, who first made waves in 2015 by walking for Beijing Fashion Week, has been selected by Reebok to front their Chinese campaign.
“Only seriously getting into fitness at the age of 70, Wang’s example has helped reshape China’s views on aging and shown you’re never too old to pursue your goals,” Reebok said, as reported by WWD.
Reebokhas been aggressively expanding its lifestyle retail concept, FitHubs, which bring together retail, fitness and other activities. Having locked down locations in Wuhan, Qingdao and Hangzhou, Reebok aims to open 50 in 2017. While Reebok’s products, which encompass three categories – namely running, training and classics – the brand is focusing more of its efforts on pushing its running line this year.
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