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Reebok and Adidas sent shockwaves through social media and the sneaker world following the announcement of their collaboration in September. Although both brands fall under the same umbrella company, a collaboration never seemed likely. But in an unexpected and bold move, the two brands have paired up for a sneaker that combines their most distinctive innovations for the very first time. Here’s a closer look at the Reebok x Adidas Instapump Fury Boost and find out how you can cop.
Few will disagree about the iconic status of Reebok’s Instapump Fury silhouette. The sneaker may have made its debut 25 years ago, but its ultra-futuristic design still makes it worthy of a place among groundbreaking modern sneakers of this era. Fused with Adidas’ revolutionary Boost cushioning technology which was first introduced in the Ultraboost, we have an exciting collaboration that will surely go down in sneaker history as one of the most unexpected and inventive.
An ode to the groundbreaking beginnings of each innovation, the Reebok x Adidas Instapump Fury Boost will be released in two OG colorways. The Citron Yellow colorway is a nod to the Instapump Fury’s debut color scheme. The black/purple iteration, on the other hand, is a tribute to the first-ever Ultraboost. Besides the Boost-infused midsoles, the collaboration sneaker features co-branded details that are more indicative of the rare partnership than a lack of ideas. “Pump x Boost” can be seen embroidered on the heel while a band-like taping wrapped around the midfoot features both Reebok and Adidas’ logos throughout.
The Reebok x Adidas Instapump Fury Boost “OG meets OG” pack will drop in Singapore on November 2. However, you can only cop these exclusively via a ballot system by Limited Edt at Street Superior 2019. Be sure to snap up tickets to the event here if you’re looking to cop.
Which colorway of the Reebok x Adidas Instapump Fury Boost would you cop? Let us know in the comments below.
All images: Reebok, Adidas