Singles’ Day: All you need to know about the online shopping event and amazing deals to score

Singles’ Day: All you need to know about the online shopping event and amazing deals to score

Singles Day 2018: all the deals and discounts you just can’t miss.

singles day 2018

Most major brands and retailers are jumping in on the giant shopping event which happens on November 11 every year, but some are offering discounts that have already started kicking in.

Singles’ Day has been celebrated by Chinese youths since the ’90s in honor of, yes, you guessed it, being single. But the online shopping phenomenon that it is today was pioneered by back in 2009, to promote T-mall, one of Alibaba’s key platforms. Fast forward to almost a decade later, the event has grown bigger with many other brands and retailers following Alibaba’s lead and throwing in amazing deals on November 11.

Thankfully, you don’t have to be single to flirt with the idea of shopping great deals. Where to begin? We’ve scoured the web for the best deals so you don’t have to. Shop fast – some of the discounts have started to kick in!

Nike Air Jordan 4 “Singles’ Day”

Air Jordan 4 Singles Day 2018

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Yes, is releasing a Singles Day 2018 exclusive sneaker on November 11, expected to retail at S$299. The red Air Jordan 4 “Singles Day” – available only in women’s sizing – is as striking as it gets with its gum sole and a few details in black, the only colors that feature on one of the Jordan line’s fan-favorite models.

That’s not all, Singles Day also happens to coincide with Nike’s Anniversary Week where loads of great deals are currently on offer. Discover the Anniversary Collection now.


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ASOS is the go-to place for the latest trends in streetwear at extremely affordable prices. But it only gets better this Singles’ Day. Singapore customers may enjoy 30% off everything with a minimum spend of S$100 using the promo code: giftme30

For customers in Korea, China, Malaysia, Indonesia, Vietnam, Thailand and Philippines, enter promo code: gogogo30 at checkout to receive a 30% discount, which applies to all products with no minimum spend required. Promo ends this Monday, November 12 at 4pm (Singapore time).

Our selections:
1. Adidas Originals Long Sleeve Top – S$62.97
2. Vans Old Skool Flame – S$102.55
3. ASOS Oversized Denim Jacket – S$64.77
4. ASOS Narrow Oval Sunglasses – S$25.19

*Exclusions may apply.

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Our selections:
1. Off-White Backpack – $610 (approx. S$840.67)
2. Off-White Leather Slides – $245 (approx. S$337.64)
3. Prada Strap Sneakers – $1,050 (approx. S$1,447.05)
4. Prada Messenger Bag – $1,246 (approx. S$1,717.16)

*Brand exclusions apply.

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Stylebop is celebrating Singles Day 2018 from November 9 to November 13, 2.30pm (Singapore time). Enjoy a 22% discount on items*, key in promo code: singlesday.

Our selections:
1. adidas x Undefeated UltraBOOST – S$359
2. Palm Angels Track Top – S$290
3. Pharrell x adidas NMD Human Race – S$359
4. Y-3 Cotton Tee – S$171

*Brand exclusions apply.


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The selection on LuisaViaRoma is massive and you can enjoy discounts on almost everything on the site.

1) Now till November 13: Enjoy 30% off full price items with promo code: WB1811
2) Singles’ Day special from November 10, 10pm, till November 12, 12am (Singapore time): Enjoy 40% off sale items using the promo code: S1811

Our selections:
1. Balenciaga Triple S – S$1,280 (apply code WB1811 at checkout)
2. Off-White Bomber Jacket – S$1,717 (apply code S1811 at checkout)
3. Pleasures Skull Tee – S$61 (apply code S1811 at checkout)
4. Vetements x Reebok Sock Runner – S$1,217 (apply code WB1811 at checkout)

Check out more Singles Day 2018 deals on

The products featured above are from our affiliate partners. We do our best to curate items that are relevant to you.

Read more: Half price on Carhartt, Raf Simons, Prada on YOOX, now till November 11

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