Timex Easy Reader Turns 40 with Two New Lines and a Crossover Collab

The Timex Easy Reader turns 40 this year.

All photos: Timex

timex-easy-reader-40th-anniversary-collection

The Timex Easy Reader 40^th Anniversary collection consists of two lines: The Market collection and the Boutique collection. It also collaborated with Malaysian concept store, Crossover.

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The Market collection (above) comprises four timepieces that pay homage to the original Easy Reader.

Equipped with classic white dials, the watches will come with a distinctive red keeper and an anniversary INDIGLO dial. When pressed, it reveals a hidden number on the watch face – a subtle reminder of the Easy Reader’s 40^th birthday.

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The Boutique collection (above) is more luxe. Featuring four timepieces as well, each comes with a different colored watch strap and dial. Like the Market edition, the Boutique pieces are also equipped with an INDIGLO dial and night-light.

The Timex Easy Reader 40^th Anniversary Market collection is currently retailing at S$148 each, while the Boutique collection goes for S$185 apiece. They can be purchased in Singapore at Clout9, Isetan, OG, Robinsons, Tangs, and all authorized Timex retailers.

: Timex X Crossover Camper

Besides the 40^th Anniversary pack, Timex has also launched a collaborative timepiece with Malaysian concept store Crossover. The Timex X Crossover Camper (above) is an all-black timepiece featuring Crossover’s Skull logo, and tagline “Be Reasonable, Demand the Impossible”.

Priced at RM430 (approx. S$138), this exclusive timepiece will be available exclusively in all Crossover stores and online.